01Local SEO case study: cleaning company, London
time4cleaning.london
Time4Cleaning offers end of tenancy, deep, domestic and Airbnb cleaning across London. The site looked fine, but Google had not indexed a single page. We rebuilt it around local search, and now it ranks in neighbourhoods from Chelsea to Canary Wharf.
- New design
- Local SEO
- 36+ local pages
- Blog
- Google profile
- Spam clean-up
time4cleaning.london
8,510impressions in 3 months
61clicks from Google in 3 months
−82%junk pages
From 0 to 66 Indexed Pages on Google
All numbers come from the site's Google Search Console account.
Indexed pages 0 → 66
0
66
Old, empty and spam pages −82%
~950
173
BeforeToday
Tap a screenshot to enlarge it.
What Our Website Audit Found, and What We Fixed
- 🚫Not a single page on Google. For customers, the website basically didn't exist.
- 📄Local pages built from one template, with near-identical text and services the business didn't even offer.
- 🔗Hundreds of spam links from dodgy websites dragging the site down.
- 📅Different details on different pages, even the year the business started.
- ⚙️Settings clashing with each other and slowing the site down.
- ❓No clear prices. Customers didn't know what they were getting.
- 🔎66 pages on Google, including every service. The number keeps growing.
- 📍Over 36 local pages, each written from scratch with its own neighbourhoods and reviews.
- 🎨A clean new design with interactive checklists for every service.
- 🧹296 spam domains disavowed. Junk pages down by 82%.
- 🗺️Google now understands what the business offers and where it works.
- 📞"Email us" and "Call" buttons on every page. One tap and the customer is talking to you.
The Local SEO Plan, Month by Month
We started in June 2026. Here are the steps, in the order we did them.
How we got the pages onto Google
Google doesn't show pages that are duplicated or thin. So instead of pushing the old ones, we made them worth showing: unique text for every area, proper titles and descriptions, links between related pages, and submitting each new page.
How the local pages are built
Each page covers its own neighbourhoods and postcodes without overlapping the others. City of London, Aldgate and Liverpool Street each have their own page, with different reviews and local tips.
Blog and content
Guides people actually search for: who pays for end of tenancy cleaning, how much it costs, an Airbnb host checklist. Every article leads to the right service.
- June 2026Full auditWe found why Google wasn't showing the site: thin, repeated text, wrong details and spam links.
- June – JulyTechnical clean-upWe fixed the settings, the speed and the business details everywhere.
- Summer 2026New designA clear promise up top, prices, checklists, reviews and contact buttons.
- SeptemberSpam clean-upWe asked Google to ignore 296 spam domains.
- Sept – OctLocal pagesChelsea, Belgravia, Hyde Park, Vauxhall, Stratford, Canary Wharf and more, each rewritten from scratch.
- OngoingVisibilityGoogle profile, blog and listings on 8+ business directories.
Browse some pages:ChelseaSW3BelgraviaSW1XHyde ParkW2VauxhallSW8BarbicanEC2YCanary WharfE14StratfordE15MayfairW1JNotting HillW11
Visit time4cleaning.london ↗or check on Google yourself:
site:time4cleaning.london